Founded in 2025, ERTH is a luxury jewelry brand that embodies an unwavering commitment to sustainability.

Rooted in Singapore but global in our mindset, ERTH believes that the purest beauty is achieved in harmony with our planet and our future.

At our core, we are dedicated to environmental stewardship. We take care to ensure that every piece we create not only reflects the highest standard of luxury, but also our shared responsibility to protect the planet. Without compromising on quality, we meticulously seek out ethically-sourced materials, partner with environmentally-responsible artisans and suppliers, and are committed to driving social change that can make a real difference for the future of our planet.

We're serious about the environment.

The reverse "R" in the ERTH logo stands for the four R's of environmental sustainability: Reduce, Reuse, Recycle, Recover. These actions are central to our commitment to do right by our planet and the people that inhabit it.

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Our Mission

Our mission is to be at the leading edge of a movement to inspire a global shift toward conscious luxury. ERTH’s products are an emblem of what our future can hold: all the luxury our customers deserve, imbued with a promise to honor earth, protect its resources, and cherish its people now and for generations to come.

Conscious Elegance

At ERTH, we believe that luxury can (and should) be compatible with environmental consciousness. Every facet of our company puts the planet at the core of decision-making, and we strive tirelessly to express and pass on this consciousness to our cherished customers.

Jewelry ━━━━━ Legacy

Jewelry is forever, timeless like our magnificent planet. Our designs, materials, production processes, and business practices reflect a commitment to deliver products that will stand the test of time, and that can be passed on from generation to generation.

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Championing Change

Our products are environmentally conscious, but our commitment to the environment does not end there. We strive to advocate for positive change wherever possible, within the jewelry sector and beyond, to ensure that ERTH’s actions speak as boldly as our words.

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Designed in Singapore.